Professional Credit’s mission to positively transform the account receivable industry improves the consumer and client experience through the application of cutting-edge technology and a focus on treating people with dignity and respect. We apply cutting-edge technology for our consumers’ and…
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Critical Access Hospitals: How Technology and Transparency Boost Revenue
Due to the nature of serving a smaller population with limited resources, Critical Access Hospitals (CAH) often function in a narrow space between operating in the green and red. This means any small advantage can become significant, which is why…
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How the Peak-End Rule Impacts the Patient Journey
The peak-end rule is a cognitive bias that explains how we process experiences and store memories of events. Based on a 1993 study by Daniel Kahneman, the peak-end rule determined that regardless of the overall experience, or rather the average…
3 Strategies Healthcare Can Borrow from Retailers
Many health systems understand that they are lagging behind in terms of adopting new technology –particularly when it comes to self-service options and tools which provide a higher level of convenience to patients. Considering the ongoing shift in patient attitudes…
Digital Payments are not the Future
Society as a whole has been migrating to digital over the last ten years, from the way we watch television to how we shop and pay bills. The pandemic did not highlight this move— it exacerbated it. Now, perhaps with…
COVID-19 Amplifies the Need for More Considerate Consumer Communications
Health organizations worldwide are warning that there is another dimension to the COVID-19 public health crisis that we must not ignore: the impact on mental health. Navigating the pandemic is creating a variety of symptoms from loneliness brought on by…
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COVID, BLM, and CX: Why listening is more important than ever
In just a few short months the world has changed. Consumer behavior has been irreversibly altered, the perceived value of goods and services shifted, and it seems that we will never go back to “business as usual.” In these uncertain…
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Continuity = Competitive Advantage in the Coronavirus Economy
Over the last two months, businesses have been forced to alter operations in response to coronavirus restrictions. Ingenuity and innovation has been the product of necessity as businesses developed a myriad of strategies to work around shelter in place orders.…
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Communicating with Consumers: Navigating Turmoil and Discovering Clear Waters
The Covid-19 pandemic has put people on edge. Social distancing, travel restrictions, and city-wide lockdown efforts are disrupting normal routines and forcing us outside of our comfort zones. Additionally, the barrage of news headlines, with new confirmed cases and information…
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