Studies are showing impressive results for text messaging in the healthcare space. More and more patients rely upon their smartphones for business communications and internet access. This post will identify some of the ways that the utilization of text messaging is improving patient engagement.
Preference
Text messaging has risen to the top as the preferred method of communication for most patients. Patients who own smartphones say they’d rather receive a text than a phone call, email or paper bill. In fact, in a recent survey, 69% of patients said they appreciate text messages from healthcare providers. And more than 50% of patients would prefer to receive texts for appointment or prescription reminders.
Compliance
Patient privacy is always a concern. Text communications can be highly secure, utilize advanced encryption methods, and have a smaller chance of getting hacked than emails. However, not all SMS service providers are alike, healthcare organizations must find a service provider that is HIPAA compliant. The Telephone Consumer Protection Act (TCPA) also applies to text messaging so it’s important to gain consent for contact from patients. Consent language should also extend permission to third-parties in order to cover your collection partner. Read more about consent language here.
Instant Communication
Aside from providing patients with reminders for appointments, prescriptions, and payments, healthcare providers can use text messaging to check in with patients in real-time. Some doctors are already using texts to monitor patient recovery, sometimes checking in multiple times per day- a level of service that was incredibly difficult to offer prior to the implementation of SMS services. Patients can respond in real-time and initiate contact with physicians when their condition changes or worsens; getting patients the advice they need without a trip to the ER.
Providing patients a channel for text communications can create a wealth of savings. Missed appointments cost the healthcare industry an estimated $150 billion a year. Regular real-time communication can ensure patients stick to their treatment plan, improving their health and eliminating unnecessary visits. Texting is an affordable way to improve patient engagement for healthcare organizations of all kinds, from dentists to pharmacists. The billing process can be greatly improved by adopting text messaging; timely contact creates a shorter time to payment. These communications are a great benefit when patients often put off or fail to open their mail.
Text messaging is at the top of the list for desired methods of communication by patients. At Professional we are already one step ahead. We utilize text messaging and push notifications to provide patients with payment reminders and alerts for account activity. Additionally, we offer a smartphone app that allows patients to conveniently access and take action on their accounts right from their pocket!